After finishing my first (of a few) beverages on my flight from LA to NY today, I took note of the imprinted text on the bottom of my plastic cup. It read "Was it as refreshing for you as it was for me?"
Besides the ridiculously high cool factor Virgin America maintains with its purple cabin lights, lovely flight attendants and genuinely entertaining pre-flight video, I choose to fly Virgin whenever I can because of their dedication to detail. Right down to the imprinted text on the bottom of their plastic cups, Virgin delivers a quality of service that is rare in the airline industry. Is it the cheapest flight you can get? No, but that wasn't the question. Rather, the question was, "Was it as refreshing for you as it was for me?" In a price driven world where cheap deals declare winners, I prefer to raise my glass instead to the refreshing standards of Virgin America.